Our Story: How It Began

It all began in 1982 when owner, Nasar Mahmood, invested a few pieces of jewellery to set up a small manufacturing company in Manchester named Alison Fashion.  Tailoring and selling women’s dresses, tops and trousers, the company soon began to grow and flourish. 

In 1983, the company changed its name to Fabuline Ltd, and developed into a fully-fledged manufacturing wholesaler, selling its increasing range of women’s clothing to stockists across the UK. 

Taking pride in its ‘no shortcuts’ policy as well as its recognised commitment to quality, style and value for money, the company decided to adopt an official brand name and Saloos was born.  With production lines in China, Morocco and in the UK, Saloos is now set to grow even further. 

Our Story: Where we are now

Continuous growth is our passion.  Our in-house design team create new styles and cuts each and every day, making us one of the most agile UK based manufacturers to respond to rapidly evolving market trends. 

In addition to our Manchester based cash and carry warehouse, we now stock in (how many?) stores including high street stores, department stores, garden centres and local independents.  In January 2020, Bonmarche placed its first order with us and in February, we expanded our sales into the USA after exhibiting at Magic in Las Vegas, one of the world’s largest fashion trade shows. 

Saloos is now a recognised brand across the globe with popularity across the UK, the USA, Australia, Europe and other parts of the world. 

Our Style

Natural beauty stands out from the crowd.  That’s why, here at Saloos, our clothing is designed to complement every woman’s natural look with our range of chic and free-flowing cuts that are sure to turn heads. 

With our finger on the pulse, our seasonal styles are made to stay one step ahead of the curve, with a focus on edge, unique prints and new design concepts. 

Premium comfort, however, is what makes our clothing timeless. Our soft, breathable fabrics and the close yet relaxed fitting ensure that a woman can feel her best throughout the day.

Saloos styles are versatile. They can be used as day wear for comfort and style or as evening wear for glam and a touch of class.  Take your pick. 

Our Inspiration

Our greatest inspiration is you, the customer.  We listen to what our buyers have to say about our clothing and have gone from strength to strength as a result. 

We continually scope the market for the latest trends and lead from the front by ensuring our cuts and styles remain unique, offering something new and different for our suppliers each season. 

We believe that beauty lies in diversity.  Having expanded our reach internationally, we have been greatly inspired by the range and diversity of global couture.  More recently, we have fused our clothing with an Italian-inspired look, offering an original seasonal range that will ensure you stand out from the crowd and market at any time. 

Our Quality and Price Point

Saloos is recognised for its no shortcuts policy which means that each and every piece of clothing we manufacture is made from the highest quality fabrics.  Customer satisfaction come first -  we take special care to ensure our design spec and finished product delivers perfectly on fit, comfort and style at once. 

Durability is the name of the game at Saloos.  Wash and wear our clothing repeatedly and they will continue to look and feel great for years to come.

We believe quality is for everyone and that’s why our prices couldn’t be more affordable.  Our attention to quality control, focus on comfort and style and our low prices make Saloos the obvious choice for any business looking to grow and thrive.